Do the Branding Folks Like Us? Yah They Do!

Turns out, Blackfoot's got quite a number of fans. The company's focus on econometric modeling serves to give a more accurate representation of campaigns and their effectiveness. Martin Wesley notes that even "the branding folks like us."

I had a friend in college who, before going out at night, would give herself a pep talk in order to protect her (supposedly) fragile ego from the potential bashing that fraternity parties might inflict upon it. (Yes, she was from L.A.) She would stand in front of the mirror and ask herself 3 questions. The first two I will not disclose - just to keep you guessing. But the last one was, "Do boys like me?" To which she would smile sweetly and give an emphatic, "Yah they do!"

Overheard in the Blackfoot office: "Note to self. Buy mirror."