App-ver-what? Mobile Advertising Comes of Age

Ad Age tells us that mobile advertising may finally be coming into its own. People can't seem to get enough applications for their smart phones, and even welcome branded apps. Assuming the apps don't suck, that is.

Sounds easy! Of course, when you realize that the average user installs 20-40 apps on his phone, and there are tens of thousands of applications out there, you realize that the real challenge is getting those eyeballs in the first place.

OK, so it's not quite so simple. Nonetheless, the opportunities are there -- and only getting better. Branded apps are brilliant when executed well. They take some serious development savvy and a good push to get them found by users. There is also a second option: in-application advertising. Piggy-back on someone else's awesome app and show off your product inside.

Want inspiration? Check out the Ad Age article for some examples.
Don't believe this is the next great thing? Analysts do. Maybe time for a little more research.