'Branding' the Gen X'ers - the Old-Fashioned Way

As advertisers search for unadulterated space in an adulterated world, they've got to start thinking with their heads - or rather, hands.

This new form of advertising was discussed on the site CoolBusinessIdeas.com, where they note that "it is completely different from the television commercials and magazine ads people are used to."

They ask, What do you call advertising on your hands?

"Well I like to call it Handvertising", said Mike Brown CEO of Handvertising USA. "Almost everyone has been to a county fair, swap meet, bar or club and had had their hand stamped for proof of entry. We have found a better use for this space that could make everyone happy."

Everyone? Really? Who benefits from this? Apparently, the venue gets a cut. But what about the person whose hand they are 'violating'? Do they get a discount on an otherwise prohibitively steep cover charge for the club? Or some sort of free coupon for that company's goods? I don't think so.

Trust the Dutch to come up with something like this. And trust California to gladly adopt it.